Planning an Event? We Made This Shareable Guide to Help
If you’ve got an event coming up - big or small - we’ve made a simple, shareable guide to help you plan ahead and get the most marketing value out of it.
Inside:
✅ What to brief your photographer/videographer
✅ How to get the best shots for LinkedIn & socials
✅ A checklist to avoid last-minute scrambles
✅ Tips to make your team and brand shine in photos
Perfect for anyone organising events, or supporting someone who is.
We made it to save you time, make your life a bit easier, and make sure your next event delivers great content.
Make your next event a marketing win
Before the Event
- Define Your Goal
Are you promoting culture, attracting talent, showcasing thought leadership?
- Who Needs to Be in the Photos/Videos?
List key people - leadership, speakers, engaged attendees.
- Where Will the Content Go?
LinkedIn, Instagram, website, blog - plan formats accordingly.
- Brief Your Photographer/Videographer
Include:
• Event schedule
• Key moments (e.g. CEO speech, product launch)
• Preferred style (natural, branded, documentary)
- Brand Touchpoints
Have visible signage, merch, or branded slides in key areas for recognisable content.
During the Event
- Capture These Essentials:
• Candid interactions
• Engaged audience
• Branded environment
• Team moments
• Speaker highlights
- Social-Ready Shots
Get vertical and horizontal options
Leave room for text overlays
After the event
- Quick Wins Post-Event
• Post a recap within 24–48 hrs
• Share a team photo with a quote
• Tag speakers, guests, and locations
Post-Event Strategy
• Where to Share Your Content:
• LinkedIn – Great for professional updates and tagging speakers or team members.
• Instagram – Ideal for behind-the-scenes moments and visual highlights.
• Blog or Website – Recap the event with a narrative, photos, and quotes to boost SEO.
• When to Post:
• Within 24-48 hours for best momentum.
• Follow up 1-2 weeks later with deeper insights or repurposed content like testimonials or behind-the-scenes posts.