Ideas for Your Marketing: 11 Content Types That Work

Need fresh content ideas for your company’s marketing? Whether you’re planning an event or just want to keep your brand presence strong online, here are 11 proven types of content that help attract attention, build trust, and support your goals — from hiring to sales.

1. Social Media Reels

Short-form video is still king. Behind-the-scenes clips, team moments, or fast-paced recaps from events work well on Instagram, LinkedIn, and even TikTok for the right audience. Keep it punchy and real.

2. Event Photography

If you’re already hosting events — internal or external — capture them professionally. These images are gold for blogs, social posts, LinkedIn, and internal recaps. Authentic moments show your team and culture in action.

3. Event Highlight Videos

Condense your event into a 60-second edit with energy and emotion. Great for showcasing what happened, thanking attendees, or giving people FOMO for the next one.

4. Blog Posts From Events

Turn key takeaways from a talk or panel into blog posts. Add quotes, photos, or video clips to give it depth. Perfect for thought leadership and SEO.

5. LinkedIn Content

Use event coverage, team photos, or behind-the-scenes shots to post regular updates. It keeps your company top-of-mind and builds credibility with clients, partners, and potential hires.

6. Employee Spotlights

Interview a team member and share what they do, how they work, or something they’re proud of. Works across blog, LinkedIn, and internal comms. Shows culture and humanises your brand.

7. Staff Interviews on Video

Short, snappy interviews with staff are great for Reels or LinkedIn. Try prompts like “What’s your favourite part of your role?” or “Best moment at [Company] so far?”

8. Editorial-Style Staff Portraits

Step up your team page and LinkedIn with clean, well-lit, modern portraits. These can also be used in PR, proposals, presentations, and event speaker promos.

9. Talent-Focused Content

Show what it’s like to work at your company — real faces, real voices, real events. This kind of content helps attract new hires who connect with your vibe.

10. Recap Posts

After any event, post a quick recap. Include a highlight photo, a quote, and what the event meant to your team or community. It shows momentum and keeps your feed active.

11. Evergreen Marketing Content

Shoot once, use often. A library of branded images or video clips you can reuse in proposals, social posts, newsletters, and pitch decks will save you time and lift your brand consistently.

Want to create content like this with less effort?

We capture events, people, and moments designed specifically to fuel your marketing — professionally and on brand. Reach out and let’s talk about what content you could be getting from your next event.